MarTech Today: ABM and AI, programmatic’s future & Microsoft’s ‘intelligent cloud’

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• The future of B2B marketing: ABM and AI
  May 11, 2017 by Peter Isaacson
  Columnist Peter Isaacson believes Account-Based Marketing and artificial intelligence hold big promise for bringing B2B marketers closer to delivering personal, one-to-one customer experiences.
• What can legacy media teach us about programmatic’s future?
  May 11, 2017 by Chuck Moran
  Digital technologies revolutionized the way we consume media, but columnist Chuck Moran wonders if there are some elements of old media (print, TV) that advertisers might take back if we could.
• Microsoft says it’s infusing AI into all of its products from Xbox to Office
  May 11, 2017 by Greg Sterling
  Intelligent cloud vision laid out at Build developer conference.

From Marketing Land:

• The best-kept AdWords secret: AMP your landing pages
  May 11, 2017 by Frederick Vallaeys
  Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates.
  
• What will Echo Show’s screen mean for the digital assistant device market?
  May 11, 2017 by Greg Sterling
  The screen has the potential to change the market’s direction.

From Around The Web:

• What Nobody Told You About WordPress When You Started, WPExplorer
• Google just acquired one of the most successful VR game studios, The Verge
• Moving to HTTPS: 31% of Domains Are Now Secure, Search Engine Journal
• eCommerce Homepage Best Practices, Inflow
• Programmatic Direct at OpenX Grows Over 500%, OpenX
• 5 Tips to Improve YouTube Video Performance, Social Media Examiner

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.