MarTech Today: Active View For Apps, MarTech As Fantasy Football & Anti-Bot Video Ads

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google’s DoubleClick Extends Active View Reporting To Apps, Adds Viewability Bid Optimization Nov 13, 2015 by Ginny Marvin Updates fold viewability more deeply into DoubleClick products for advertisers and publishers. Microsoft To […]

Chat with MarTechBot

martech today logo

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:

Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Get the must-read newsletter for marketers.