MarTech Today: Acxiom sells division to Interpublic, Purch’s 70 percent consent rates & Instagram tests open-ended questions

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp
  Jul 3, 2018 by Barry Levine
  As personal data for ad targeting becomes increasingly burdened with consent and other conditions, time will tell if Interpublic has made a good deal.
• Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors
  Jul 3, 2018 by Amy Gesenhues
  After announcing it acquired Smyte to help improve safety initiatives, Twitter outlined new ways it is fighting malicious content and spam.
• Tighter data rules affect some marketers more than others
  Jul 3, 2018 by David Dowhan
  Contributor David Dowhan believes this inequity may provide an opportunity for data providers and tool developers serving mid-market brands.
  
• Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting
  Jul 2, 2018 by Barry Levine
  Per this publishing/performance marketing platform, here’s how consent for data-based targeting and context for non-data targeting may thrive.

From Marketing Land:

• Instagram signs on to the time well spent movement with new ‘You’re all caught up’ notifications
  Jul 3, 2018 by Amy Gesenhues
  Starting today, the app will start displaying a message that lets users know when they have seen every post in their feed from the last 48 hours.
• Instagram testing open-ended questions in Stories to make content more interactive
  Jul 3, 2018 by Amy Gesenhues
  The Facebook-owned app confirmed it is testing a feature that would let users include open-ended questions within a Story.
• Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe
  Jul 3, 2018 by Robin Kurzer
  The FBI, the SEC and the FTC have reportedly joined the Department of Justice in the investigation, which will include a deeper look at Zuckerberg’s Congressional testimony.

From Around The Web:

• Everything You Need To Know About Transactional Email But Didn’t Know To Ask, Smashing Magazine
• Nine tips for optimising lead-capture forms, Econsultancy
• Who needs a physical store when Instagram continues to build out more features?, Adespresso

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.