MarTech Today: Acxiom sells division to Interpublic, Purch’s 70 percent consent rates & Instagram tests open-ended questions
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp Jul 3, 2018 by Barry Levine As personal data for ad targeting becomes increasingly burdened with consent and other conditions, time will […]
Barry Levine on July 5, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp
Jul 3, 2018 by Barry Levine
As personal data for ad targeting becomes increasingly burdened with consent and other conditions, time will tell if Interpublic has made a good deal. - Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors
Jul 3, 2018 by Amy Gesenhues
After announcing it acquired Smyte to help improve safety initiatives, Twitter outlined new ways it is fighting malicious content and spam. - Tighter data rules affect some marketers more than others
Jul 3, 2018 by David Dowhan
Contributor David Dowhan believes this inequity may provide an opportunity for data providers and tool developers serving mid-market brands.
- Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting
Jul 2, 2018 by Barry Levine
Per this publishing/performance marketing platform, here’s how consent for data-based targeting and context for non-data targeting may thrive.
From Marketing Land:
- Instagram signs on to the time well spent movement with new ‘You’re all caught up’ notifications
Jul 3, 2018 by Amy Gesenhues
Starting today, the app will start displaying a message that lets users know when they have seen every post in their feed from the last 48 hours. - Instagram testing open-ended questions in Stories to make content more interactive
Jul 3, 2018 by Amy Gesenhues
The Facebook-owned app confirmed it is testing a feature that would let users include open-ended questions within a Story. - Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe
Jul 3, 2018 by Robin Kurzer
The FBI, the SEC and the FTC have reportedly joined the Department of Justice in the investigation, which will include a deeper look at Zuckerberg’s Congressional testimony.
From Around The Web:
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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