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MarTech Today: Acxiom’s Audience Cloud, picking the lock on Pandora’s box & using Alexa to get new customers

Barry Levine on January 9, 2017 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From Marketing Land:

Acxiom launches Audience Cloud for unified audience segmentation and targeting
Jan 6, 2017 by Barry Levine
The marketing data provider says this self-service tool is the first to provide people-based targeting for all selected publishers at once.
Data privacy: Picking the lock on Pandora’s box
Jan 6, 2017 by Lewis Gersh
Columnist Lewis Gersh says the development of smart technology, which can surreptitiously harvest consumer data in everything from toys to televisions, raises concerns that the ad industry can’t afford to ignore.

From Marketing Land:

Alexa, can you acquire new customers for marketers?
Jan 6, 2017 by Tim Peterson
If smart assistants like Amazon’s Alexa make it easy to re-order products, how can brands get people to try out something new?

From Around The Web:

Snapchat Partners With Moat as Part of Its Latest Measurement Play, www.martechadvisor.com
Easy Tips for WordPress Beginners to Get Started in 2017, www.wpexplorer.com
How Do You Educate People New to WordPress?, wptavern.com
Good Alexa, Bad Alexa: Amazon’s Talking OS Is Everywhere, www.wsj.com
Buyers Cross Boundaries As Ad Tech Grows Up (A Little), adexchanger.com
AMP Roadmap Update for End-Q4 2016, amphtml.wordpress.com
Welcoming more devices to the Daydream-ready family , https://www.blog.google
L’Oreal Paris is bringing Snapchat Spectacles to the red carpet for the Golden Globes, digiday.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.