MarTech Today: Ad industry rails against Safari’s cookie-blocking, Amperity’s muscular CDP & IAB Tech Lab’s draft OpenRTB 3.0

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Digital ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11
  Sep 14, 2017 by Ginny Marvin
  Major industry groups say Apple is instituting “opaque and arbitrary standards for cookie handling” that threaten the internet economy.
• Amperity emerges from stealth with a muscular CDP
  Sep 14, 2017 by Barry Levine
  Seattle-based company touts its customer data platform’s ability to ingest all kinds of data, a finer granularity for segmentation and the ability to make data like transactions part of the operational mix.
• Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
  Sep 14, 2017 by Amy Gesenhues
  Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston.
• IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising
  Sep 14, 2017 by Barry Levine
  A more flexible object model, a more secure supply chain and an additional way to verify inventory are designed for new kinds of programmatic buying and selling.
• What the FTC’s latest endorsement disclosure actions mean for marketers
  Sep 14, 2017 by Tim Peterson
  Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling tools.
• iOS 11 will accelerate the need for cookie-less tracking
  Sep 14, 2017 by Joe Sabol
  With the soon-to-be-released iOS 11 mobile operating system, Apple is looking to kill the cookie. Contributor Joe Sabol says advertisers need to face the new mobile reality and devise a post-cookie ad strategy.
• What’s better than a marketing tech stack? Your marketing org stack
  Sep 14, 2017 by MarTech Today
  We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program raised $7,800 for Girls Who Code), with a little friendly competition and trophies […]

From Marketing Land:

• Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization
  Sep 14, 2017 by Digital Marketing Depot
  Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation.
• What’s better than a marketing tech stack? Your marketing org stack
  Sep 14, 2017 by Marketing Land
  We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program raised $7,800 for Girls Who Code).

From Around The Web:

• AI in Email Tech: An Intuitive Touch to your Customer Engagement, MarTech Advisor
• Major Ad Trade Groups Release Joint Letter Outlining Deep Concerns Over Cookie-Handling, PR Newswire
• How to be an Agile Marketer in a Martech World, MarTech Advisor
• Facebook Tests Data-Friendly Instant Videos on Mobile, Search Engine Journal
• Google AMP is Winning or My History with AMP, Alex Kras
• Malicious apps with >1 million downloads slip past Google defenses twice, Ars Technica

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.