MarTech Today: Adblock Plus takes on Facebook, Xperiel’s cloud-based platform & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Pinterest adds impression-based buys to its ad auction
  Aug 11, 2016 by Tim Peterson
  Pinterest is making it easier for brand advertisers, who care about attention and not so much clicks or shares, to buy its ads.
• Adblock Plus says it has already beaten Facebook’s ad block blocking tactics
  Aug 11, 2016 by Greg Sterling
  The cat and mouse game surrounding ad blocking is likely to continue and escalate.
• Facebook’s changing the news feed again to make it more “informative”
  Aug 11, 2016 by Tim Peterson
  Facebook’s latest algorithm change likely means more cooking videos than cat videos and more newsy articles than fluffy listicles. Well, maybe.
• Xperiel announces cloud-based platform so marketers can build apps for the Internet of Things
  Aug 11, 2016 by Barry Levine
  The startup, led by engineers who created the tech behind Google Wallet, offers an app builder that it says is easy enough for a child to use.
• FTC slams 1-800-Contacts’ reciprocal PPC bidding agreements with 14 competitors
  Aug 10, 2016 by Greg Sterling
  Case may signal fundamental shift by the FTC toward companies that overreach in their trademark enforcement efforts or demands.
• Google Search Console reporting glitch shows no links for some webmasters
  Aug 11, 2016 by Barry Schwartz
  No need to panic — the link report in the Google Search Console seems to have a few kinks that Google is working out.

From Around The Web:

• Automate Content Marketing with Scoop.It Content Director, smallbiztrends.com
• eBay taps into messaging app Tango for ads, www.internetretailer.com
• Introducing the New ToneDen Engage, blog.toneden.io
• Rhiza Launches Rhizabot, First Virtual Assistant for Analytics, rhiza.com
• Bynder Nets $22M for ‘Game-Changing’ MarTech, www.cmswire.com
• Marketing Automation Systems Should Help Deepen Customer Relationships, www.marketingprofs.com
• 6 Ways Brands Can Automate Updates on Local Facebook Pages, streetfightmag.com

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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Channel: MarTech Today Newsletter