MarTech Today: The adChain blockchain, NetLine adds company-targeting & Apple’s Business Chat

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• The adChain blockchain launches to rescue ad tech
  Jun 12, 2017 by Barry Levine
  Introduced by MetaX and DMA, it is designed to track digital advertising’s supply chain.
• Report: 2016 holiday quarter saw highest rate of digital influence on store visitation
  Jun 12, 2017 by Greg Sterling
  Cuebiq benchmarking report offers a range of online-to-offline metrics for nine verticals.
• NetLine brings company-targeting to its self-service content marketing portal
  Jun 12, 2017 by Barry Levine
  Long available via its managed services practice, company targeting means self-service marketers only pay for account-specific leads.

From Marketing Land:

• A guide to Snapchat advertising as self-serve tool officially opens
  Jun 12, 2017 by Tim Peterson
  Everything you need to know about Snapchat’s ad formats, ad targeting options and ad pricing schemes.
• Apple’s Business Chat is a powerful new channel for customer service & inbound sales
  Jun 12, 2017 by Greg Sterling
  Although it follows efforts by Facebook and Microsoft, it has a number of innovative features the others don’t.

From Around The Web:

• Apple’s new anti-tracking system will make Google and Facebook even more powerful
• How to Prepare Your Content Strategy for Virtual Reality
• Apply These 20 Magical Landing Page Best Practices to Turn Website Visitors into Customers, Small Biz Trends
• 20 Free Web Design Tools, Spring 2017, Practical Ecommerce
• A Complete Guide To Switching From HTTP To HTTPS, Smashing Magazine
• 3 Reasons Why Marketers Need Project Management Tools, Marketo
• AI Is Leaping From Hype to Reality, and Marketers Are Reaping the Benefits, Adweek
• Marketing Operations 2017: Where Strategy Meets Technology, MarTech Advisor
• Organizing your marketing tech stack, TechCrunch
• How Facebook’s Telepathic Texting Is Supposed to Work, Wall Street Journal
• How Social Media Can Help You Find the Right Market for Your Mobile App, Adweek
• How Bots Are Inflating Instagram Egos, New York Times
• Snap is developing a second version of Spectacles which may include augmented reality, TechCrunch
• 197: A Cool Tool for Creating Viral Videos for Facebook in 15 Minutes, ProBlogger
• Game on!: YouTube at E3 2017, Official YouTube Blog

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.