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MarTech Today: Adjust battles ‘SDK spoofing,’ tips for martech implementation & Facebook bans cryptocurrency ads

Barry Levine on February 1, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Adjust launches solution to battle new evolution of ‘SDK spoofing’ for app installs
Jan 31, 2018 by Barry Levine
The mobile attribution firm says this undiscussed kind of fraud can impact up to 80 percent of attributed installs in given campaigns.
3 tips to make every martech implementation a success
Jan 31, 2018 by Mary Wallace
Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful.

From Marketing Land:

Instagram adds option to schedule posts via new Graph API as old Platform API nears shutdown
Jan 30, 2018 by Tim Peterson
Businesses will also be able to see the public posts that mention and tag their brands as well as other business profiles through the API.
Facebook will ban all ads promoting cryptocurrency
Jan 30, 2018 by Tim Peterson
Facebook is looking to lock down the ways that its ad platform can be misused.

From Around The Web:

Dentsu Aegis’ Ad Tech Integrations With Publishers Take Off, AdExchanger
Signs You May Need a Customer Data Platform, CMS Wire
The 6 Critical Chatbot Statistics for 2018, Convince and Convert

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.