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MarTech Today: Adobe boosts its clouds, Kiip undertakes blockchain-recorded ad campaign & Instagram launches IGTV

Barry Levine on June 22, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Adobe adds Attribution IQ, travel industry features and smart speaker targeting
Jun 21, 2018 by Barry Levine
The new features are designed to give marketers finer tools for following customers, directing ads or assigning credit.
How to create, operationalize and maintain a target account list
Jun 21, 2018 by Peter Isaacson
The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you can employ for assembling this key strategic element.
Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign
Jun 21, 2018 by Barry Levine
The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the data.
Survey: 58% will share personal data under the right circumstances
Jun 21, 2018 by Greg Sterling
Those circumstances mostly involve first parties and require trust and a clear value exchange.

From Marketing Land:

Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors
Jun 21, 2018 by Amy Gesenhues
The company announced a number of new initiatives to stop the spread of misinformation on the platform.
Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos
Jun 21, 2018 by Amy Gesenhues
The Facebook-owned app announced during its IGTV event that it has reached a billion users.
Report: Marketing leaders aren’t keeping up with the speed of data
Jun 21, 2018 by Robin Kurzer
The Forbes Insights/Treasure Data survey found that only 13 percent of marketers consider their companies ‘leaders’ in leveraging customer data.

From Around The Web:

A Pragmatic View of Predictive Analytics, CMS Wire
Clients Long for Brave Agencies: 3 Fears to Conquer, Marketo
Email Use Worldwide: Top Email Providers and Devices in 25 Countries, MarketingProfs
It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy, Content Marketing Institute
Multi-Channel Retailing Examples: Elite Brands Driving Commerce, Shopify
Snapchat’s new docu-series lets viewers insert themselves into scenes via AR, Mobile Marketer
Why CPGs Beating Up On Influencers Is Great For Influencer Marketing, AdExchanger
YouTube Gets All in on Sponsored Video to Promote ‘Originals’ Content, Tubular Insights

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.