MarTech Today: Adobe buys Magento, Spredfast launches Vault & the difference between data controllers and processors
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe suits up for ecommerce competition with its purchase of Magento May 22, 2018 by Barry Levine The $1.68 billion acquisition of the popular open source platform prepares Adobe for ecommerce […]
Barry Levine on May 23, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
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- Adobe suits up for ecommerce competition with its purchase of Magento
May 22, 2018 by Barry Levine
The $1.68 billion acquisition of the popular open source platform prepares Adobe for ecommerce battle with Salesforce, SAP, Oracle and others. - Spredfast launches Vault to better control access to brands’ social accounts
May 22, 2018 by Barry Levine
A browser plugin, it goes beyond social management platforms’ capabilities by offering native control, hidden logins, time windows and audits. - 3 management models that help streamline today’s martech operations
May 22, 2018 by Andy Betts
Contributor Andy Betts outlines three ways of thinking about your marketing department in this age of rapid innovation. - The story of data, Part 3: Who owns it?
May 22, 2018 by Robin Kurzer
Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it’s shared. - Data controllers and data processors: The difference and why it matters in GDPR
May 22, 2018 by Robin Kurzer
As the May 25 deadline for compliance with the European legislation looms, it’s increasingly important to understand the difference between the two key roles.
From Marketing Land:
- Tips on leveraging personal name collisions in online reputation management
May 22, 2018 by Chris Silver Smith
Each person may be as unique as a snowflake, but there’s a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management.
- What negative SEO is and is not
May 22, 2018 by Joe Sinkwitz
In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts. - Ask the SMXpert: SEO markup and structured data
May 22, 2018 by Debra Mastaler
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content.
From Around The Web:
- Adobe suits up for ecommerce competition with its purchase of Magento
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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