MarTech Today: Adobe buys Sayspring, two efforts called Open GDPR & optimizing media-rich webpage speeds

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Adobe gets more serious about voice interaction with purchase of Sayspring
  Apr 17, 2018 by Barry Levine
  The one-year-old startup offers a tool that non-technical users can use to create voice-based applications.
• Case study: CPG brand used location data, in-store sales to analyze NFL stadium ad impact
  Apr 17, 2018 by Greg Sterling
  Individuals who were repeatedly exposed to the campaign (after three games) generated a 32 percent lift in beverage sales.
• Tech companies organize two efforts to support personal data management — both called Open GDPR
  Apr 17, 2018 by Barry Levine
  Though unrelated, the initiatives reflect some of the ways the ad and marketing industry is organizing itself around its personal data responsibilities.
• Countdown to compliance: What marketers need to know before the GDPR deadline
  Apr 17, 2018 by EJ McGowan
  As May 25 approaches, contributor EJ McGowan suggests three important tenets to keep in mind while revamping your data practices.
• Best practices for optimizing media-rich webpage speed
  Apr 17, 2018 by Digital Marketing Depot
  Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it. There has been explosive growth in the adoption of visual media to […]

From Marketing Land:

• Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
  Apr 17, 2018 by Amy Gesenhues
  Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted behavior.
• Best practices for optimizing media rich web page speed
  Apr 17, 2018 by Digital Marketing Depot
  Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.

From Around The Web:

• Far more than 87m Facebook users had data compromised, MPs told, The Guardian
• More than 80% of US Digital Display Ads Will Be Bought Programmatically in 2018, eMarketer

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.