MarTech Today: Adobe buys TubeMogul, the new Open Garden & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Adobe turbocharges its multi-platform video ad capability with TubeMogul purchase
  Nov 10, 2016 by Barry Levine
  The announcement today gives the Adobe Marketing Cloud buy-side video ad management across linear TV, as well as desktop and mobile.
• Bad creative = bad results in programmatic display, native and video
  Nov 10, 2016 by Kevin Lee
  Contributor Kevin Lee discusses how you can win in today’s programmatic ad marketplace, where the algorithms reward creative and messaging excellence.

From Marketing Land:

• Introducing Open Garden
  Nov 9, 2016 by Digital Marketing Depot
  A new movement in marketing is growing — and you’re probably starting to hear about it in the media, at events and in the boardroom. Open Garden is a blueprint for a marketing and advertising ecosystem that’s connected at the data layer. It’s a simple, transformative idea.
  

From Around The Web:

• Ad Measurement Feuds on Facebook, YouTube Hinge on Code, www.wsj.com
• What to Look For When Choosing a Web Host for Your Blog, www.blogherald.com
• Top 7 List Building Plugins For Your WordPress Site, www.jeffbullas.com
• Criteo Completes Acquisition of HookLogic, www.criteo.com
• SDL-Commissioned Study Reveals Need for Global Content Operating Model, www.sdl.com
• Instagram confirms that it’s working on live video, www.theverge.com
• YouTube VR: A whole new way to watch… and create, youtube.googleblog.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.