MarTech Today: Adobe goes deeper into brick-and-mortar, the Methbot scam & all about RTIM

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital
  Jan 17, 2017 by Barry Levine
  The announcements highlight the continued evolution of ‘brick-and-bits’ stores.
• Methbot: The beginning of the end for digital ad fraud
  Jan 17, 2017 by Alex Bornyakov
  The recent Methbot scam should act as a wake-up call for advertisers, and columnist Alex Bornyakov provides steps you can take to protect yourself.
• Three concepts to help you hit this year’s targets
  Jan 17, 2017 by Jose Cebrian
  Columnist Jose Cebrian explains how taking risks, connecting your marketing and developing an analytics mindset can give you a leg up in 2017.
• MarTech Landscape: What is RTIM?
  Jan 17, 2017 by Barry Levine
  Real-Time Interaction Management describes the central goal of digital marketing.

From Marketing Land:

• Why marketers should be paying attention to Twitch
  Jan 16, 2017 by Chris Kerns
  Why should marketers care about Twitch? Columnist Chris Kerns takes a look at the growing live-streaming phenomenon and how marketers and brands can take advantage of the channel.

From Around The Web:

• 3 Tips for Communicating With Remote Analytics Specialists, www.cmswire.com
• How & Why to Add Infinite Scroll to Your WordPress Blog, www.wpexplorer.com
• Facebook Is Building Its First Startup Incubator in Paris, www.adweek.com
• Facebook’s virtual-reality tech was not stolen, Zuckerberg testifies, www.reuters.com
• Publishers love newsletters, but grapple with the underlying tech, digiday.com
• 360pi and IBM Together Deliver Real-Time Retail Intelligence, 360pi.com
• Announcing Salesforce Commerce Cloud Integration with Facebook Dynamic Ads, www.salesforce.com
• 5 ways AI can turbocharge modern marketing, venturebeat.com
• The Impact of Artificial Intelligence (AI) on B2B Marketing, www.marketingprofs.com
• The Inside Story of Google’s Daydream, Where VR Feels Like Home, Wired

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.