MarTech Today: Adobe launches commerce-based microservices, ContentSquare automates itself & NRF report shows lack of tech awareness

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Adobe launches commerce-based microservices across its clouds
  Jan 16, 2018 by Barry Levine
  Other enhancements include Sensei AI-powered image optimization and personalized Fluid Experiences, plus a preview of profile targeting in physical stores.
• ContentSquare adds AI to become a ‘fully automated’ provider of experience insights
  Jan 16, 2018 by Barry Levine
  New Auto-Zone algorithm automatically categorizes and learns components in a site, removing the need to configure new elements via a dashboard.
• NRF report shows lack of tech awareness among shoppers
  Jan 16, 2018 by Robin Kurzer
  Consumers claim little familiarity with voice search, augmented reality and other tech used by marketers.
• Be the first to see the MarTech 2018 agenda!
  Jan 16, 2018 by MarTech Today
  The MarTech agenda is live! We’re so excited to bring 50+ sessions, presentations and keynotes from more than 75 martech experts to San Jose, California, April 23-25. Join us for an unparalleled experience designed to educate, inform, entertain and connect you to the MarTech community. Check out the complete agenda here. The MarTech conference focuses on the three pillars of martech […]
• Voice search in retail: Evolving the customer experience
  Jan 16, 2018 by Steve Tutelman
  Contributor Steve Tutelman explains how voice search is bringing marketers closer to the customer.
• Freckle CEO: Every single online KPI goes away with better (offline) attribution
  Jan 16, 2018 by Greg Sterling
  In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it’s all going.

From Marketing Land:

• Be the first to see the MarTech 2018 agenda!
  Jan 16, 2018 by Marketing Land
  The MarTech agenda is live! We’re so excited to bring 50+ sessions, presentations and keynotes from more than 75 martech experts to San Jose, California, April 23-25. Join us for an unparalleled experience designed to educate, inform, entertain and connect you to the MarTech community. Check out the complete agenda here.
• 4 reports you can pull from Ahrefs that you didn’t know existed
  Jan 16, 2018 by Kevin Rowe
  Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out?
• Use your data to make 2018 the year of good business
  Jan 16, 2018 by Malcolm Cox
  It’s the time of year when we commit to doing better things. Columnist Malcolm Cox believes 2018 should be the year of consumer trust and data responsibility.

From Around The Web:

• 13 Smart Brands Using Technology to Power Their Content, Content Marketing Institute
• Evergage, Sophelle and One Step Retail Solutions Form Alliance – Enabling Brick-and-Mortar Retailers to Deliver 1:1 Personalized Customer Experiences, Evergage
• How to Evaluate Martech Vendors and Solutions, MarketingProfs

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.