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MarTech Today: Adobe/Placed targets linear TV, Marketo updates & YouTube rolls out more ad extensions

Barry Levine on October 2, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Adobe bringing digital targeting, measurement capabilities to Linear TV
Oct 1, 2018 by Greg Sterling
Partnership with Placed enables offline visits to be linked to TV ad exposures.
Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizable
Oct 1, 2018 by Barry Levine
Several components released or acquired last spring — Engage, Sky and Bizible — see new efficiency enhancements.

From Marketing Land:

YouTube rolls out more ad extensions, incremental lift measurement
Oct 1, 2018 by Amy Gesenhues
Video ad extensions will soon include actions like finding a movie showtime, downloading an app or booking a trip.

From Around The Web:

Can You Bring A Site Killed By Google Panda Back From The Dead, Search Engine Roundtable
Connected TV And Cable TV: Same But Different, AdExchanger
Digital Experience Stacks Evolve Once Again, CMS Wire
CMO Council Explores State Of MarTech With Domain Experts | Markets Insider, markets.businessinsider.com
Global SaaS Security Market 2018-2022 | Increasing Use of AI for SaaS Security to Boost Growth | Technavio | | nonpareilonline.com, www.nonpareilonline.com
Liferay Invests in Triblio’s Account-Based Marketing (ABM) business | MarTech Advisor, www.martechadvisor.com
Will AR bring joy to holiday marketing? | Mobile Marketer, www.mobilemarketer.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.