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MarTech Today: Adobe rains announcements, Decibel’s Digital Experience Score & IAB Tech Lab’s guidelines for OTT ads

Barry Levine on April 4, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Adobe rains down announcements for its Experience Cloud
Apr 3, 2018 by Barry Levine
At the Adobe Summit last week: a new unified customer profile, the general launch of the Device Co-Op, analytics for streaming audio and new AI services
Facebook CEO Mark Zuckerberg says the company does not plan to apply GDPR globally
Apr 3, 2018 by Robin Kurzer
The news comes despite a January announcement of a global privacy center. The beleagured CEO says the social network “wanted to extend privacy guarantees worldwide in spirit.”
Decibel launches a Score for digital experience
Apr 3, 2018 by Barry Levine
The new platform tracks behavior and ‘states of mind’ to arrive at a number from 1 to 10, as a new kind of experiential KPI.
IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience
Apr 3, 2018 by Robin Kurzer
The organization says more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing.
Smart marketing still hinges on humanity, not technology
Apr 3, 2018 by Mike Sands
As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers.
Facebook’s new Custom Audiences permission tool will require user consent confirmation
Apr 3, 2018 by Amy Gesenhues
The tool, still in development, will aim to safeguard against advertisers misusing user data in uploaded lists for ad targeting.

From Marketing Land:

MarTech salary survey results — See how yours compares
Apr 3, 2018 by Digital Marketing Depot
MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals. For the analysis, we filtered it down to only the 432 who identified their role as marketing technology, marketing operations or a combination of the two.
Facebook’s new Custom Audiences permission tool will require user consent confirmation
Apr 2, 2018 by Amy Gesenhues
The tool, still in development, will aim to safeguard against advertisers misusing user data in uploaded lists for ad targeting.

From Around The Web:

Instagram suddenly chokes off developers as Facebook chases privacy, TechCrunch
Buyer Intent Data: Your Secret to Great B2B Leads, MarketingProfs
With 360 Degree Photos and HD Quality Video, Messenger Gets Even More Visual, Facebook Newsroom

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.