MarTech Today: Adobe Sensei’s new content assignments, Pinterest’s Lens for text searches & Apple HomePod’s mixed reviews
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Adobe keeps Sensei busy with new content assignments Feb 8, 2018 by Barry Levine The artificial intelligence layer is now supporting new ways to create, manage and present content in […]
Barry Levine on February 9, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:
- Adobe keeps Sensei busy with new content assignments
Feb 8, 2018 by Barry Levine
The artificial intelligence layer is now supporting new ways to create, manage and present content in Adobe Experience Manager. - Led by TapCommerce founders, startup Attentive launches SMS/MMS marketing platform
Feb 8, 2018 by Barry Levine
Its text messaging can be targeted by behavior like cart abandonment or mobile purchases, and signups can be handled through a two-click promo. - Does trust matter more than growth? Salesforce’s Benioff thinks so.
Feb 8, 2018 by Joe Hyland
In this age of diminishing trust, contributor Joe Hyland argues it’s time for marketing leaders to shift their emphasis. - Best practices for onboarding new clients
Feb 8, 2018 by Digital Marketing Depot
Your customers have more choices for products and services than ever before. And with the proliferation of digital communications, it’s easier for your competition to reach your prospective customers — and harder for you to stand out. To be successful, winning a new customer isn’t enough. You must provide an unparalleled experience that demonstrates your […] - Going beyond Super Bowl engagement metrics to find what consumers really think
Feb 8, 2018 by Robin Kurzer
Advertisers need to consider consumer sentiment for a more complete assessment of ad performance. - Twitter’s business is finally growing again, but its audience isn’t. Maybe that’s OK.
Feb 8, 2018 by Tim Peterson
What marketers need to know from Twitter’s Q4 2017 earnings.
From Marketing Land:
- Pinterest will let people use its image-recognizing Lens feature to augment text searches
Feb 8, 2018 by Tim Peterson
A year after debuting Lens, Pinterest records more than 600M visual searches from people each month. - Apple HomePod gets mixed reviews, Nest returns to Google
Feb 8, 2018 by Greg Sterling
Google’s smart home strategy gains momentum, and Apple needs to quickly start on HomePod 2.0.