MarTech Today: Adobe Sensei’s new content assignments, Pinterest’s Lens for text searches & Apple HomePod’s mixed reviews

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Adobe keeps Sensei busy with new content assignments
  Feb 8, 2018 by Barry Levine
  The artificial intelligence layer is now supporting new ways to create, manage and present content in Adobe Experience Manager.
• Led by TapCommerce founders, startup Attentive launches SMS/MMS marketing platform
  Feb 8, 2018 by Barry Levine
  Its text messaging can be targeted by behavior like cart abandonment or mobile purchases, and signups can be handled through a two-click promo.
• Does trust matter more than growth? Salesforce’s Benioff thinks so.
  Feb 8, 2018 by Joe Hyland
  In this age of diminishing trust, contributor Joe Hyland argues it’s time for marketing leaders to shift their emphasis.
• Best practices for onboarding new clients
  Feb 8, 2018 by Digital Marketing Depot
  Your customers have more choices for products and services than ever before. And with the proliferation of digital communications, it’s easier for your competition to reach your prospective customers — and harder for you to stand out. To be successful, winning a new customer isn’t enough. You must provide an unparalleled experience that demonstrates your […]
• Going beyond Super Bowl engagement metrics to find what consumers really think
  Feb 8, 2018 by Robin Kurzer
  Advertisers need to consider consumer sentiment for a more complete assessment of ad performance.
• Twitter’s business is finally growing again, but its audience isn’t. Maybe that’s OK.
  Feb 8, 2018 by Tim Peterson
  What marketers need to know from Twitter’s Q4 2017 earnings.

From Marketing Land:

• Pinterest will let people use its image-recognizing Lens feature to augment text searches
  Feb 8, 2018 by Tim Peterson
  A year after debuting Lens, Pinterest records more than 600M visual searches from people each month.
• Apple HomePod gets mixed reviews, Nest returns to Google
  Feb 8, 2018 by Greg Sterling
  Google’s smart home strategy gains momentum, and Apple needs to quickly start on HomePod 2.0.

From Around The Web:

• What is Marketing Automation and How Does It Help Marketers?, CMS Wire

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.