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MarTech Today: Adobe and Tru Optik on OTT TV, Snap Inc.’s Google Glass-like Spectacles & more

Barry Levine on November 14, 2016 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

The resurgence of brand marketing in a demand generation world
Nov 11, 2016 by Scott Vaughan
Demand marketing is big in the B2B world right now, but columnist Scott Vaughan believes brand marketing must be core to your marketing effort and suggests a “brand plus demand” approach.

From Marketing Land:

[Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru Optik
Nov 11, 2016 by Matt McGee
In this week’s episode, we visit with Andre Swanston, co-founder and CEO of Tru Optik, and Campbell Foster, Director of Product Marketing at Adobe, to discuss what marketers need to know about OTT video.
What it’s like to use Snap Inc.’s Google Glass-like Spectacles
Nov 10, 2016 by Tim Peterson
Hands on with Snap Inc.’s video-recording sunglasses.

From Around The Web:

Facebook buys CrowdTangle, a social analytics tool for publishers, venturebeat.com
5 Email Marketing Automation Workflows to Build Today, www.searchenginejournal.com
5 Keys to Adopting Marketing Automation, www.ducttapemarketing.com
Ad tech vendors: Publishers fail to do their programmatic homework, digiday.com
Celerant Technology Comes Out with a New Marketing Automation Platform to Help Retailers, www.martechadvisor.com
Facebook CTO explains social network’s 10-year mission: Global connectivity, AI, VR, venturebeat.com
How to Marry Marketing Automation with Social Advertising for B2B, blog.adstage.io
Mobile Web Push Hastens A World Where Apps Look Like The Web And The Web Looks Like Apps, adexchanger.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.