• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: Adobe and Tru Optik on OTT TV, Snap Inc.’s Google Glass-like Spectacles & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: The resurgence of brand marketing in a demand generation world Nov 11, 2016 by Scott Vaughan Demand marketing is big in the B2B world right now, but columnist Scott Vaughan […]

Barry Levine on November 14, 2016 at 9:00 am
  • More
martech-today-1920x1080

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • The resurgence of brand marketing in a demand generation world
    Nov 11, 2016 by Scott Vaughan
    Demand marketing is big in the B2B world right now, but columnist Scott Vaughan believes brand marketing must be core to your marketing effort and suggests a “brand plus demand” approach.

From Marketing Land:

  • [Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru Optik
    Nov 11, 2016 by Matt McGee
    In this week’s episode, we visit with Andre Swanston, co-founder and CEO of Tru Optik, and Campbell Foster, Director of Product Marketing at Adobe, to discuss what marketers need to know about OTT video.
  • What it’s like to use Snap Inc.’s Google Glass-like Spectacles
    Nov 10, 2016 by Tim Peterson
    Hands on with Snap Inc.’s video-recording sunglasses.

From Around The Web:

  • Facebook buys CrowdTangle, a social analytics tool for publishers, venturebeat.com
  • 5 Email Marketing Automation Workflows to Build Today, www.searchenginejournal.com
  • 5 Keys to Adopting Marketing Automation, www.ducttapemarketing.com
  • Ad tech vendors: Publishers fail to do their programmatic homework, digiday.com
  • Celerant Technology Comes Out with a New Marketing Automation Platform to Help Retailers, www.martechadvisor.com
  • Facebook CTO explains social network’s 10-year mission: Global connectivity, AI, VR, venturebeat.com
  • How to Marry Marketing Automation with Social Advertising for B2B, blog.adstage.io
  • Mobile Web Push Hastens A World Where Apps Look Like The Web And The Web Looks Like Apps, adexchanger.com


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • State of Email Marketing 2021 Report
  • Three Pillars of CRM Data Management
  • What Customer Experience Means in 2021
  • The 7 Phases of a Website Redesign
  • Rearchitecting Revenue: Accelerating Demand Through Data
See More Whitepapers

Webinars

  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
  • Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Register For MarTech - Free

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.