MarTech Today: Adobe’s live video ad insertion, SEO enterprise platforms & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Adobe adds live video ad insertion and tighter video stream measurement
  Sep 7, 2016 by Barry Levine
  The announcements are the latest in the company’s ongoing effort to tie online video/TV more closely to online marketing tools and techniques.
• MarTech Europe is just 2 months away, don’t miss out!
  Sep 7, 2016 by Scott Brinker
  We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations.
• From insight to action: 3 common pitfalls and strategies for more actionable data
  Sep 7, 2016 by Jordan Elkind
  How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy.
• Should you still be using an SEO enterprise platform?
  Sep 7, 2016 by Ian Bowden
  Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.
• Google Search Console improves Security Issues reports
  Sep 6, 2016 by Barry Schwartz
  The revised security reports in the Google Search Console promise to provide more specific explanations and insights into the issues.

From Around The Web:

• Do You Have the Skills it Takes to Be a Data Scientist?, www.cmswire.com
• The 3 layers of the mobile analytics stack, www.tune.com
• The New Social Metrics You Need to Know, simplymeasured.com
• Pinterest hires Google’s former head of image search to lead engineering, venturebeat.com
• 23 mobile UX mistakes that Google doesn’t like, econsultancy.com
• WordPress 4.6.1 Security and Maintenance Release, wordpress.org
• What Apple’s new iPhone means for e-retailers, www.internetretailer.com
• What is DMARC and How Will it Affect Your Email Marketing?, smallbiztrends.com
• Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics, www.infer.com
• TubeMogul Partners with Factual, www.factual.com
• Is Technology Building a Barrier Between Sales and Marketing Teams?, www.martechadvisor.com
• What Tech Tools Do Marketers Use for Personalization?, www.emarketer.com
• Facebook’s path into the messaging future, techcrunch.com
• A Tools Guide to Live streaming on Facebook, www.razorsocial.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.