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MarTech Today: Adobe’s Sensei layer of AI, Facebook adds Apple TV and Roku, & more

Barry Levine on November 7, 2016 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Not to be out-Einstein’d, Adobe launches its Sensei layer of AI services throughout its clouds
Nov 4, 2016 by Barry Levine
The new framework distributes existing intelligent services across the company’s Marketing, Creative and Document Clouds and adds a variety of new ones.
Quiz: Are you ready to adopt Account-Based Marketing?
Nov 4, 2016 by Victoria Godfrey
Test your knowledge of Account-Based Marketing with this quiz contributed by Victoria Godfrey.

From Marketing Land:

Facebook will try selling ads on TV screens next week
Nov 4, 2016 by Tim Peterson
Facebook’s ad network’s expansion to digital TV is a minor test with major implications.

From Around The Web:

Reduce HTTP Requests in WordPress, yoast.com
The Real Cost of Building a Website with WordPress, www.wpexplorer.com
Foursquare Adopts Drawbridge Connected Consumer Graph for Cross-Device Identity, www.webwire.com
Microsoft Teams vs Slack Security, www.bitglass.com
Ad Tech Vendors Face Dwindling Exit Opportunities, adexchanger.com
The State of Marketing Technology 2017 (hint: best-of-breed is big), chiefmartec.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.