Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.

MarTech Today: AdQuick’s new DOOH analytics, 5 martech trends & the Singular Fraud Index

Barry Levine on November 15, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

AdQuick adds tools to measure impact from Digital Out-of-Home campaigns
Nov 14, 2017 by Barry Levine
The self-service DOOH ad platform now lets brands track effectiveness via lifts in website visitors by ZIP codes, posted photos, direct response codes and geofencing.
Marketers seek deeper customer engagement but struggle with messaging apps, bots
Nov 14, 2017 by Greg Sterling
Survey of B2C marketers found lack of expertise, missing strategies and budget constraints were reasons cited for non-adoption.
5 marketing technology trends CMOs need to master for 2018
Nov 14, 2017 by Jim Yu
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you’ll need to monitor to lead your organization to success in the year ahead.
Singular Fraud Index highlights most secure mobile ad networks & challenges for marketers
Nov 14, 2017 by Ginny Marvin
The new study looks at fraud prevention across the mobile advertising industry.

From Marketing Land:

Pinterest adds custom QR-like codes for businesses, more shoppable pins
Nov 14, 2017 by Tim Peterson
In a series of product updates and feature additions, Pinterest is trying to solidify its visual search platform ahead of the holiday shopping season.
How customer identity brings the ‘wow factor’ back to Black Friday
Nov 14, 2017 by Mike Sands
Black Friday may be losing its luster among shoppers, but don’t lose hope just yet. Columnist Mike Sands believes brands can regain their Black Friday mojo by using data and identity to make it more meaningful.
Think calls are dying? The data says they’re not
Nov 13, 2017 by Greg Sterling
Both CallRail and Marchex found significant increases in calls over the Black Friday weekend.

From Around The Web:

Websites on iPhone X, Apple Developer News
By 2021, 80% of the World’s Internet Traffic Will Be Video, Tubular Insights
Introducing Twitter premium APIs, Twitter Blog
What Is Identity Resolution, and Why You Need It: Consumers Have Many Faces, MarketingProfs
What SME marketers need to know about Twitter Promote Mode, Econsultancy

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.