MarTech Today: Ads.txt for apps, the Procrastinator’s guide to GDPR compliance & ConDati’s new analytics platform

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• IAB Tech Lab unveils a proposed Ads.txt for mobile apps
  Jun 7, 2018 by Barry Levine
  It’s essentially the same idea, a file on a web domain that lists valid sellers of that property’s ad inventory. But now there’s a pointer to an app-specific one, from an app.
• The procrastinator’s guide to GDPR compliance
  Jun 7, 2018 by Doc Sheldon
  If you’re among the companies that have yet to get their data house in order, contributor Doc Sheldon can help you avoid possible stumbling blocks.
• ConDati’s new analytics platform combats the problems associated with siloed data, promises to save businesses time and money
  Jun 7, 2018 by Robin Kurzer
  The company says it is ‘the first truly modern marketing analytics platform, providing real-time understanding of campaign performance.’

From Marketing Land:

• 3 tips for overcoming content production obstacles
  Jun 7, 2018 by Rachel Lindteigen
  The biggest roadblocks in the way of content marketing success are process-related, says contributor Rachel Lindteigen. In this column, she explains how to break through.

From Around The Web:

• GMC Import Tool Now Available for Bing Shopping Campaigns, PPC Hero
• How to Import Shopping Campaigns From Google to Bing, Clix Marketing

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.