MarTech Today: Ads.txt reaching ‘universal pickup,’ GDPR compliance among startups & tips for martech contracts

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• New Adform study: Ads.txt is reaching ‘universal pickup’
  Jan 26, 2018 by Barry Levine
  In the US, 82 percent of top US publishers on the Adform ad tech platform employ ads.txt. Globally, it’s 70 percent.
• The MarTech Minute: Stackies, collaborations and a new VenueLytics platform
  Jan 26, 2018 by Robin Kurzer
  The MarTech week in review: News and announcements in marketing technology this week that you might have missed.
• Publishers turn to ads, search following Facebook’s News Feed change
  Jan 26, 2018 by Tim Peterson
  Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update.
• The 5 Big Disruptions to Marketing in 2018
  Jan 26, 2018 by Digital Marketing Depot
  Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years. The marketing world is […]
• Only 1/3 of startups are GDPR-compliant, study finds
  Jan 26, 2018 by Robin Kurzer
  A Mailjet study of 4,000 companies shows an average GDPR-readiness score of 4.1 out of 10.
• Keep your head out of the cloud when acquiring or renewing martech software
  Jan 26, 2018 by Chris Elwell
  Whether you’re acquiring or renewing your martech cloud software, watch out for frequently used contract provisions that aren’t in your company’s best interest. Third Door Media CEO Chris Elwell shares important lessons for contract renewal season.
• Helpshift adds a GDPR compliance tool
  Jan 26, 2018 by Barry Levine
  The customer support platform’s addition of an Issue Redaction Tool illustrates the balancing of brand-vendor responsibilities that GDPR will bring.

From Marketing Land:

• 10 tips to stay ahead in digital advertising
  Jan 26, 2018 by Peter Minnium
  As digital marketing rapidly evolves, how do you stay ahead of the curve? Columnist Peter Minnium shares 10 tips to help you stay relevant in an ever-changing industry.

From Around The Web:

• An Evolution, Not A Revolution: Underscoring The Nuances Of GDPR, AdExchanger
• How AR and VR Are Transforming Video, Facebook Business

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.