MarTech Today: Advertisers getting aggressive about Ads.txt, paying more attention to martech stacks & a top-level guide to DMARC

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• FAQ: Addressable TV & the convergence of digital video and TV ad buying
  Sep 8, 2017 by Ginny Marvin
  A look at the state of cross-device media buying and the challenges and opportunities that lie ahead.
• Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption
  Sep 7, 2017 by Tim Peterson
  To accelerate publishers’ slow adoption of Ads.txt, advertisers are prepared to begin enforcing the anti-fraud initiative as soon as the fourth quarter.
• Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP
  Sep 7, 2017 by Amy Gesenhues
  Sam Melnick, the VP of Marketing for Allocadia, will be a part of the ‘How a $1B Startup Runs Marketing to Lead Digital Transformation’ panel at MarTech Boston.
• Report: Only 1% of exchange location data useful for offline attribution
  Sep 7, 2017 by Greg Sterling
  Study also found that average accuracy of exchange-derived locations is “over 4 New York City blocks.”
• An email marketer’s top-level guide to DMARC, your best anti-phishing tool
  Sep 7, 2017 by Scott Heimes
  How secure is your email program? Columnist Scott Heimes believes DMARC is a vital tool in the war against fraudsters and outlines easy ways to implement it in your own organization.

From Marketing Land:

• Google reportedly looking at buying HTC’s phone unit, expands Android One program
  Sep 7, 2017 by Greg Sterling
  Google previously owned, then sold Motorola. It might get back into the handset business with an investment or purchase of HTC.
• Avoid programmatic fraud with these strategic tips
  Sep 7, 2017 by Soo Jin Oh
  Programmatic ad fraud is a looming problem for marketers, but contributor Soo Jin Oh lays out some strategies that can help you combat it.
• Instagram starts testing Facebook’s app-like Canvas ads within Stories feed
  Sep 7, 2017 by Tim Peterson
  Last year, Facebook said it would bring the immersive ad format to Instagram. Now it’s beginning to do so.

From Around The Web:

• Apple Analytics Will Bring Better Measurement To Podcasts, But Not Programmatic, AdExchanger
• Facebook undermines its own effort to fight fake news, POLITICO
• Common GDPR myths, debunked, Digiday
• Evolving Systems Completes Acquisition of Lumata, Globe Newswire
• my6sense Enhances AI Technology in its White Label Programmatic Native Platform and Exchange, PR Newswire
• Exploring the Ethical and Social Implications of AI, CMS Wire
• The Personalization Misconception, AdExchanger
• What Is Blockchain and How Will it Revolutionize Social Media for Small Businesses?, Small Biz Trends
• Gartner Says Worldwide Wearable Device Sales to Grow 17 Percent in 2017, MediAvataar
• Social Media Image Sizes for Facebook, Instagram, LinkedIn, Twitter & More, MarketingProfs

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.