MarTech Today: Advertisers’ top fears, customer journeys for security breaches & the enterprise mindset

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018
  Jun 12, 2018 by Robin Kurzer
  Regardless, advertisers will give a larger portion of their budgets to Google properties than to any other entity.
• Security breaches, no longer aberrations, need their own customer journeys
  Jun 12, 2018 by Barry Levine
  Especially with the tight turnarounds mandated by GDPR and others, brands need to plan the steps for communicating with, and retaining, their customers.
• IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017
  Jun 12, 2018 by Robin Kurzer
  With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting.
• How mid-size companies can adopt the enterprise mindset to win accounts
  Jun 12, 2018 by Sonjoy Ganguly
  How can you step up your marketing efforts and punch well above your weight class? Contributor Sonjoy Ganguly says it’s all in the strategic approach.
• Here’s what people are saying about MarTech
  Jun 12, 2018 by MarTech Today
  Your final chance to attend MarTech® this year is October 1-3 in Boston. Join us for three unforgettable days of expert-led presentations, inspirational keynotes, awesome networking, scores of exhibitors and actionable takeaways! But don’t take it from us… attendees, speakers and exhibitors rave about MarTech: “Whether you’re in marketing, sales, or IT, it’s a great […]

From Marketing Land:

• Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories
  Jun 12, 2018 by Amy Gesenhues
  Tapping the shopping bag icon will display more details on the products featured on Instagram Stories from brands.
  
• Reddit introduces native autoplay video ads optimized for the site’s recent redesign
  Jun 12, 2018 by Amy Gesenhues
  Unlike previous video ad products sold via cost per impression, Reddit’s new video ad units are available on a cost-per-view basis.
• Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts
  Jun 12, 2018 by Amy Gesenhues
  Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce advertisers.
  
• Ericsson ad division says carrier location data provides it with competitive advantage
  Jun 12, 2018 by Greg Sterling
  The company verifies its own location data by matching IDs against mobile carrier data sets.
  

From Around The Web:

• All of Your Facebook Memories Are Now in One Place, Facebook Newsroom
• Creating relevant, timely marketing experiences, Think With Google
• Marketers Can’t Wait to Use AMP for Email, But Here’s What Will Be Holding Them Back, Litmus

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.