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MarTech Today: AI insights at scale, LinkedIn Dynamic Ads, more

Robin Kurzer on September 11, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

From artificial intelligence to tangible action: Executing on AI insights at scale
Sep 10, 2018 by Tasso Argyros
How customer data platforms let marketers take action on information gleaned through AI and machine learning.

From Marketing Land:

Customer Data Challenge: Improve martech efficiency and ROI with unified data
Sep 10, 2018 by Digital Marketing Depot
Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs; more than half say that marketing initiatives are constantly delayed by slow data integration. […]
LinkedIn brings Dynamic Ads into Campaign Manager platform
Sep 10, 2018 by Amy Gesenhues
Advertisers will be able to create and manage Dynamic Ad campaigns and track how they are performing using LinkedIn’s ad management tool.
Facebook advertisers can now manage where Instant Article, in-stream video ads appear
Sep 10, 2018 by Amy Gesenhues
Advertisers are getting a more complete view of where their ads may be placed before a campaign, as well as more thorough publisher delivery reports.

From Around The Web:

Customer Analytics Under GDPR: What CMOs Need to Know, CMS Wire
Marking 40 Years of Email Marketing with Salesforce’s Joanna Milliken, Salesforce
Neuro Marketing Technology Market by Top Key Players, Digital Journal
Not Just Another Marketing Tech Stack, Forbes
The CIO’s Strategic Mandate: Enabling an Agile, Connected, and Engaging Organization to Drive Digital Transformation, CIO
What tech execs need to know about the ERP market, CIO Dive

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.