MarTech Today: AI trends for brick-and-mortar, Facebook’s new analytics features & everything announced at F8

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Three AI marketing trends for brick-and-mortar retailers
  May 3, 2018 by Daniel Faggella
  It won’t be easy, but contributor Daniel Faggella explains how real-world retailers will employ artificial intelligence in the coming years.
• Facebook unveils new analytics features, including a tool to track the omnichannel journey
  May 3, 2018 by Robin Kurzer
  The social media company made this announcement — and many others — at F8, its developer conference in San Jose.

From Marketing Land:

• The F8 Developer Conference is over: Here’s everything Facebook announced
  May 3, 2018 by Amy Gesenhues
  Facebook rolled out several features for its platform, Instagram and Messenger during the conference and gave a deep dive into all the ways it is using AI.
• Considering a social media management platform? Compare 18 leading vendors
  May 3, 2018 by Digital Marketing Depot
  With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance and productivity. Finding the right social media management software is a complicated process.
• Facebook Messenger rolls out AR and other enhancements at its F8 developer conference
  May 3, 2018 by Robin Kurzer
  While several companies tout their success using the platform, Kia and Octane AI announce new Messenger integrations.

From Around The Web:

• 6 Myths about the GDPR and Email Marketing Debunked, AWeber
• AMP and Advertising Conversions, Accelerated Mobile Pages Project

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.