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MarTech Today: AI’s star grows brighter in marketing, data onboarding explained & Qorus Software’s marketing stack

Barry Levine on December 5, 2016 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

AI’s star grows brighter in marketing, with new announcements from Amazon, Facebook, and Emarsys
Dec 2, 2016 by Barry Levine
Amazon adds a new intelligence-as-a-service, Facebook builds AI for filtering videos, and marketing platform Emarsys is making AI a member of its family.
Report: What is data onboarding and why is it important to marketers?
Dec 2, 2016 by Barry Levine
Management consulting firm The Winterberry Group says this is the first such independent study.
Share Your Marketing Stack: How Qorus Software uses martech to drive the customer journey
Dec 2, 2016 by MarTech Today
Qorus Software is a proposal management and document automation platform that plugs into the Microsoft Office suite. Fundamentally, their product was created to help businesses be more efficient when generating and managing content, and they fully understand the benefits of leveraging technology to help their marketing and sales teams be more productive. Guiding principles Heather Thompson, […]

From Marketing Land:

2017 predictions: Why artificial intelligence will blow account-based marketing out of the water
Dec 2, 2016 by Peter Isaacson
Account-based marketing (ABM) has become a staple in B2B marketing today, and columnist Peter Isaacson believes that artificial intelligence (AI) will take it even further, making hyper-personalization at scale possible.

From Around The Web:

A Key Apple Health Technology Executive Has Left the Company, www.bloomberg.com
WordPress Will Only Recommend Hosting Companies Offering SSL by Default in 2017, wptavern.com
Who are Chief Marketing Technologists and why you need one, www.ibm.com
Baidu Plans to Improve Ad Performance of Developers by Introducing DU Ad Platform that Leverages AI Technology, www.martechadvisor.com
What is Marketing Automation?, smallbiztrends.com
5 Situations Where You’re Better Off Without AMP, www.searchenginepeople.com
A Simple and Easy Guide to Setting up AMP, www.searchenginejournal.com
Facebook quietly tests fake news flagging, TechCrunch
You Can Now Get Prescription Lenses for Your Snapchat Spectacles, www.adweek.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.