MarTech Today: Aivon’s ‘first decentralized video search engine,’ Blippar’s indoor positioning for AR & how AI is driving scalable marketing

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Aivon launches blockchain-based protocol for ‘first decentralized video search engine’
  Aug 13, 2018 by Barry Levine
  The Singapore-based organization is creating a non-profit community composed of token-incentivized humans who validate AI-generated metadata.
  
• Blippar unveils indoor visual positioning system to anchor AR
  Aug 13, 2018 by Barry Levine
  Employing machine vision to recognize mapped objects, the company says it can determine which way a user is looking and can calculate positioning down to a centimeter.
• AI and IA: How artificially intelligent automation is driving scalable marketing
  Aug 13, 2018 by Andy Betts
  What happens when you combine marketing automation and artificial intelligence? Contributor Andy Betts delves into the topic and explores what’s ahead.

From Marketing Land:

• ‘Martech’ is more than software. It’s a tribe. Join us in Boston.
  Aug 13, 2018 by Marketing Land
  “Martech” isn’t shorthand for “marketing technology.” It’s the intersection of marketing, technology and management that fires the imagination and enables the possible: silos come down, agility increases and customer satisfaction soars. Join the community of marketing leaders who share this “grand view” at MarTech®, October 1-3 in Boston.

From Around The Web:

• Under GDPR, publishers are adopting CMPs for fear of losing out on ad revenue, Digiday

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.