MarTech Today: Amazon’s cloud-based header bidding, Hive’s marketing stack & NASA’s Pinterest and Giphy accounts

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’
  Dec 9, 2016 by Barry Levine
  And its new Shopping Insights opens up its treasure trove of first-person shopping data to website publishers — for free.
• Forget big data: Why thinking small can help marketers see the future
  Dec 9, 2016 by Loretta Jones
  Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best.
• Share Your Marketing Stack: At Hive, marketing automation and integration are everything
  Dec 9, 2016 by MarTech Today
  From the top of the funnel down to the customer experience and retention efforts, learn how the project management platform Hive sees success with integrated solutions in its marketing stack.

From Marketing Land:

• NASA has created official accounts on Pinterest and Giphy and they’re pretty great
  Dec 9, 2016 by Tamar Weinberg
  NASA has made a super smart move to showcase amazing graphics through dedicated Pinterest and Giphy accounts.

From Around The Web:

• How You Can Protect the Login Page in WordPress, www.wpexplorer.com
• Google Acquires Debug.com, The Domains
• Introducing our new & improved Salesforce integration, myemma.com
• Marchex and [24]7 Partnership Delivers Digital Marketing Automation for Inbound Call Campaigns, www.businesswire.com
• AI Gone Wild, Real-Time Data Comes to CRM and More to Expect in 2017, www.cmswire.com
• IoT Is A Security Mess And Regulators Are Paying Attention, Ad Exchanger
• Marketing Automation for Sales Development, Marketo
• Predictive Marketing: The Next Must-Have Technology for CMOs, www.cmswire.com
• Sequencing the Marketing Stack for Local Businesses, tidings.com
• Take Stock of your (Marketing Technology) Stack, marketingviews.me
• Google Play Ranking Algorithm Update 12/3, incipia.co

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.