• MarTech Today
  • Sections
    • Advertising
    • Marketing
    • Content
    • Social
    • Commerce
    • Sales
    • Analytics
    • Management
    • All
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Social
  • Sales
  • Analytics
  • Mgmt
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • All
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


MarTech Today: Amazon’s Dash Wand, Yext’s app directory & Lotame’s data marries with Cint’s

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Amazon’s Dash Wand is an AmazonFresh ordering device with Alexa built in Jun 15, 2017 by Greg Sterling Handheld “kitchen assistant” promotes Alexa, AmazonFresh and Prime services. Yext launches app […]

Barry Levine on June 16, 2017 at 9:00 am
  • More

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • Amazon’s Dash Wand is an AmazonFresh ordering device with Alexa built in
    Jun 15, 2017 by Greg Sterling
    Handheld “kitchen assistant” promotes Alexa, AmazonFresh and Prime services.
  • Yext launches app directory with 26 partners for two-way data exchange
    Jun 15, 2017 by Greg Sterling
    Data integrations span a range of categories and partners.
  • Watson mans the first cognitive ad for cars
    Jun 15, 2017 by Barry Levine
    On the IBM-owned Weather.com site, the supercomputer is fielding questions about the Prius Prime like an expert.
  • Lotame and Cint marry survey panel data with DMP data
    Jun 15, 2017 by Barry Levine
    The result is verification of inferred DMP data, enriching user profiles for more focused ad targeting and inventory marketing.
  • Pioneering CMOs discuss the future at MarTech
    Jun 15, 2017 by Scott Brinker
    I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of pioneering CMOs and marketing visionaries. The advent of marketing automation 10 years ago was arguably the Big Bang of martech. For the first time ever, the former CMOs of the three companies that led […]
  • Location ad platform xAd rebrands as GroundTruth, expands beyond advertising
    Jun 15, 2017 by Greg Sterling
    Company says it has a verified 90 percent store visitation accuracy rate.
  • Using email to curate one-to-one relationships with customers
    Jun 15, 2017 by Scott Heimes
    Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized experiences to customers through email.

From Marketing Land:

  • Twitter rolls out new apps; iOS versions support Apple’s ad blockers
    Jun 15, 2017 by Tim Peterson
    Twitter is switching its in-app browser to Apple’s Safari View Controller, which enables ad blocking and an ad-free Reader mode.
  • What to look for in an SEO software platform
    Jun 14, 2017 by Digital Marketing Depot
    With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.

From Around The Web:

  • We Need Ad Fraud Measurement Standards, AdExchanger
  • How To Build An In-House UX Team, Usability Geek
  • When to Use WordPress Post Formats Vs. Custom Post Types, WPExplorer
  • Tips on Choosing an Email Service Provider, in 2017, Practical Ecommerce
  • AdTech-MarTech: Making the most of both “techtics”, MarTech Advisor

 



About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

ATTEND OUR CONFERENCES

April 15-17, 2020: San Jose

October 6-8, 2020: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Agency Guide for Choosing the Right Marketing Automation Vendor.pdf
  • How Good Partnerships Should Reduce Your Workflow
  • Digital Insights 2019: How marketers confront the obstacles of digital customer engagement
  • 14 Industry Experts on the Future of Attribution
  • The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
See More Whitepapers

Webinars

  • Build Brand Humanity by Mastering Empathy at Scale
  • The Fantastic 5: Emerging strategies to drive conversions & growth
  • CCPA Goes Live in Weeks: Is your marketing measurement ready?
See More Webinars

Research Reports

  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Enterprise SEO Platforms
  • Call Analytics Platforms
See More Research
Sidebar Inbox Deliverability 2019
Sign up for the NEW MarTech Today.
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech West
  • MarTech East

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Advertise
  • Marketing Services
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • iOS App
  • Google Play

© 2019 Third Door Media, Inc. All rights reserved.