MarTech Today: Amazon’s Dash Wand, Yext’s app directory & Lotame’s data marries with Cint’s

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Amazon’s Dash Wand is an AmazonFresh ordering device with Alexa built in
  Jun 15, 2017 by Greg Sterling
  Handheld “kitchen assistant” promotes Alexa, AmazonFresh and Prime services.
• Yext launches app directory with 26 partners for two-way data exchange
  Jun 15, 2017 by Greg Sterling
  Data integrations span a range of categories and partners.
• Watson mans the first cognitive ad for cars
  Jun 15, 2017 by Barry Levine
  On the IBM-owned Weather.com site, the supercomputer is fielding questions about the Prius Prime like an expert.
• Lotame and Cint marry survey panel data with DMP data
  Jun 15, 2017 by Barry Levine
  The result is verification of inferred DMP data, enriching user profiles for more focused ad targeting and inventory marketing.
• Pioneering CMOs discuss the future at MarTech
  Jun 15, 2017 by Scott Brinker
  I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of pioneering CMOs and marketing visionaries. The advent of marketing automation 10 years ago was arguably the Big Bang of martech. For the first time ever, the former CMOs of the three companies that led […]
• Location ad platform xAd rebrands as GroundTruth, expands beyond advertising
  Jun 15, 2017 by Greg Sterling
  Company says it has a verified 90 percent store visitation accuracy rate.
• Using email to curate one-to-one relationships with customers
  Jun 15, 2017 by Scott Heimes
  Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized experiences to customers through email.

From Marketing Land:

• Twitter rolls out new apps; iOS versions support Apple’s ad blockers
  Jun 15, 2017 by Tim Peterson
  Twitter is switching its in-app browser to Apple’s Safari View Controller, which enables ad blocking and an ad-free Reader mode.
• What to look for in an SEO software platform
  Jun 14, 2017 by Digital Marketing Depot
  With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.

From Around The Web:

• We Need Ad Fraud Measurement Standards, AdExchanger
• How To Build An In-House UX Team, Usability Geek
• When to Use WordPress Post Formats Vs. Custom Post Types, WPExplorer
• Tips on Choosing an Email Service Provider, in 2017, Practical Ecommerce
• AdTech-MarTech: Making the most of both “techtics”, MarTech Advisor

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.