MarTech Today: Amazon’s first order by drone, IBM Watson as an Unruly psychologist & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Amazon delivered its first order via drone
  Dec 16, 2016 by Matt McGee
  Initial test last week in Cambridgeshire, England, needed only 13 minutes from order to delivery.
• IBM’s Watson is now working as a psychologist for ad tech firm Unruly
  Dec 16, 2016 by Barry Levine
  The UK-based firm is employing the supercomputer to generate large numbers of psychological profiles of potential buyers at scale, cheaply.

From Marketing Land:

• FAQ: Everything Facebook has admitted about its measurement errors
  Dec 16, 2016 by Tim Peterson
  We’ve made a list because Facebook has had to check its math more than twice.
  
• Facebook’s latest measurement error undercounted Instant Articles traffic
  Dec 16, 2016 by Tim Peterson
  For those keeping count, this is the fourth time Facebook has disclosed measurement errors in as many months.

From Around The Web:

• How Analytics and BI Shaped the Modern Organization, www.cmswire.com
• Mastering Data Storytelling: 5 Steps to Creating Persuasive Charts and Graph, blog.crazyegg.com
• With Launch of Evoq 9, DNN Delivers Omnichannel Publishing via Microservices, www.dnnsoftware.com
• Can Creatives Ever Learn to Love Tech?, adage.com
• Improving Custom URLs on YouTube, youtube-creators.googleblog.com
• Twitter turning Vine into pared-down version, lets users download videos, venturebeat.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.