MarTech Today: Amazon’s new contact center service, Signal’s expanded ID solution & Absolutdata’s AI-powered decisioning platform

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• With Amazon Connect, anyone can use Amazon’s contact center tech
  Mar 29, 2017 by Barry Levine
  New service uses the same voice tech as Alexa and integrates with AWS’s other software offerings plus various cloud-based office and marketing services.
• Signal expands its identity solution beyond a brand’s own properties
  Mar 29, 2017 by Barry Levine
  Newly launched Customer Identity Solution employs cookies and mobile device IDs matched to known customers to target ads and other marketing elsewhere.
• Last call for entries in the 2017 Stackie & Hackie Awards
  Mar 29, 2017 by MarTech Today
  Microsoft’s submission set the bar high, but there will be 5 Stackie Award & 3 Hackie Award winners named at MarTech Conference in San Francisco. Submit your entry by March 31!
• Absolutdata launches an AI-based decision-making platform
  Mar 29, 2017 by Barry Levine
  Adding AI to its tools for converting trial users and evaluating new product ideas, the company is moving toward decision-making as a service.

From Marketing Land:

• Periscope launches analytics dashboard & activity tab for video creators
  Mar 29, 2017 by Tamar Weinberg
  Twitter-owned Periscope is growing up a bit today with a new dashboard that collects several data points to show creators how viewers are engaging with their live videos and replays.

From Around The Web:

• How to Setup Google AMP Webpages with Analytics Tracking, Crazy Egg
• WordPress Relaunches Plugin Directory with New Design and Improved Search Algorithm, wptavern.com
• The new algorithms enabling Facebook’s data fixation, TechCrunch
• Are We Really Having the ‘ECM is Dead’ Conversation Again?, www.cmswire.com
• Machine Learning Will Help Publishers Modernize Content, Ad Age
• The 3 Most Important Reasons Marketers Use Marketing Technology, Contently
• The potential of blockchain technology: what every marketer should know, Chief Marketing Technologist Blog
• There’s a Disconnect in Connecting Marketing Tech Tools, eMarketer
• How New Location Data Tools Are Making Attribution a Reality, Street Fight
• Localytics Solves Marketers’ Biggest Data Challenge with the Launch of Direct Access, PR Newswire
• 6 Useful Social Media Tools for Marketers, Social Media Examiner
• Facebook opens up 360-degree live streaming to all, TechCrunch
• Interview: Why NASA’s Social Media is Out of This World, Newswhip

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.