MarTech Today: Amobee buys Turn, Revcontent acquires Rover & paid ads on Amazon’s Echo/Dot

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Amobee beefs up Singtel’s digital ads division by buying ad tech firm Turn
  Feb 23, 2017 by Barry Levine
  This is the latest of several acquisitions designed to increase Singtel’s product offerings, data capabilities and market reach.
• Revcontent buys content rec engine Rover
  Feb 23, 2017 by Barry Levine
  By bringing in-house this machine learning-powered detector of user interest, the content rec service hopes to ‘own the interest graph.’
• What will paid advertising look (sound) like on Amazon’s Echo and Dot?
  Feb 23, 2017 by Justin Freid
  Amazon is looking to bring paid search to Alexa, but exactly what does that mean? Columnist Justin Freid explores some possibilities.

From Marketing Land:

• Why UX is pivotal to the future of SEO
  Feb 23, 2017 by David Freeman
  As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals.
• Has machine learning created a new model for SEO ranking?
  Feb 23, 2017 by Larry Kim
  When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.
• All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017
  Feb 22, 2017 by Digital Marketing Depot
  The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business.

From Around The Web:

• How to Move Your Blog from WordPress.com to WordPress.org, WPExplorer
• Rubicon Project and Metamarkets Team Up to Provide Media Buyers Interactive Programmatic Analytics, PR Newswire
• Content Technologies: How to Realize the Promises and Avoid the Pitfalls, Content Marketing Institute
• How Machine Learning is Upending Marketing, CMS Wire
• Most Marketers Worldwide Have Personalization Strategies in Place, eMarketer
• Three Emerging Technologies Will Revolutionize Your Digital Marketing Strategy, Mack Collier
• Twitter opens up Periscope Producer service to everyone, VentureBeat

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.