MarTech Today: ANA buys DMA, clouds rebuild the landscape & Google/Facebook early GDPR winners

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• ANA swells it ranks with its acquisition of DMA, making it the largest marketing trade group in the US
  May 31, 2018 by Robin Kurzer
  The combined organization reaches 150,000 industry professionals.
• Mary Meeker’s newest Internet Trends report: Clouds keep rebuilding the landscape
  May 31, 2018 by Barry Levine
  The latest presentation by the Kleiner Perkins analyst points to the many ways that cloud computing continues to reshape modern life.
• Report: Google and Facebook seen as early GDPR winners
  May 31, 2018 by Greg Sterling
  The companies are having an easier time obtaining user consent to more targeted advertising than rivals.

From Marketing Land:

• How to forecast the revenue opportunity for the coveted ‘position 0’
  May 31, 2018 by Karen Bone
  Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying..
• Ask an #SMXpert — JavaScript & PWAs
  May 31, 2018 by Debra Mastaler
  #SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for mobile and desktop devices.
• Google My Business Q&A: What you may be missing
  May 31, 2018 by Sherry Bonelli
  Did you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to promote your business and stay ahead of the competition.

From Around The Web:

• Digital Asset Management: What It Is and Why You Need It, Content Marketing Institute
• Key Web Development Concepts for Marketers, Marketo

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.