MarTech Today: Anti-bot war is ‘winnable,’ martech investment forecast & StepsAway WiFi-based retail personalization

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• ANA bot report: ‘The war on digital ad fraud is winnable!’
  May 26, 2017 by Barry Levine
  Bot fraud is still out there, but this third annual report is bubbling with optimism.
• Stop calling ‘ad tech’ advertising
  May 26, 2017 by Daniel Meehan
  Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won’t accomplish anything if the advertising format, message and creative are not engaging.
• Martech vendor investment forecast: Sunny with just a few ‘clouds’
  May 26, 2017 by Scott Vaughan
  Columnist Scott Vaughan recaps a panel from the recent MarTech Conference in San Francisco that focused on investing in the future of marketing technology.

From Marketing Land:

• StepsAway launches in-store, WiFi-based marketing for retailers
  May 26, 2017 by Greg Sterling
  Approach offers personalized offers without app-install requirement.
  
• Looking for a marketing automation platform? This guide takes the guesswork out.
  May 25, 2017 by Digital Marketing Depot
  All new for 2017, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors pricing charts and capabilities comparisons recommended steps for evaluating If you’re considering a marketing automation platform, […]

From Around The Web:

• WordPress to Select New JavaScript Framework for Use in Core, WordPress Tavern
• Best Practices for Long Scrolling, blogs.adobe.com
• A Look Into Magnolia’s IBM Watson-Powered AI Personalization Engine, CMSWire

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.