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MarTech Today: Apple shuts down some more tracking, Tobii Pro’s analytics for VR eye-tracking & Facebook faces more scrutiny

Barry Levine on June 5, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms
Jun 4, 2018 by Ginny Marvin
Apple shores up its positioning against ad tracking.
Tobii Pro releases analytics for its eye-tracking + VR
Jun 4, 2018 by Barry Levine
A year ago, the eye-tracking firm released an integration with the HTC Vive VR headset, but data analytics required a programmer.

From Marketing Land:

Facebook faces more scrutiny, this time for sharing user data with device makers
Jun 4, 2018 by Amy Gesenhues
According to a New York Times report, Facebook shared user data with at least 60 device makers, including Apple and Samsung.

From Around The Web:

Study: For voice shopping, Google Assistant edges ahead of Amazon Alexa, Mobile Marketer

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.