MarTech Today: AppNexus gives up MRC accreditations, Adverty’s platform for AR/VR ads & Zuck will testify

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• AppNexus gives up MRC accreditations
  Apr 5, 2018 by Ginny Marvin
  The ad tech firm has lost accreditation for all metrics and has withdrawn from the process.
• Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
  Apr 5, 2018 by Barry Levine
  The company is out with a SSP offering inventory for 2D AR/VR ads mapped inside a 3D environment.
• Facebook CEO Mark Zuckerberg will testify before Congress next week
  Apr 5, 2018 by Robin Kurzer
  The social media company and its CEO continue to face increased scrutiny in the wake of the Facebook/Cambridge Analytica debacle.
• How data-driven display can now supercharge laser-focused demand gen
  Apr 5, 2018 by John Steinert
  Contributor John Steinert explains how high-quality purchase intent data is making real integration effective and affordable.

From Marketing Land:

• State of Digital Marketing Analytics in the Top 1000 Internet Retailers
  Apr 5, 2018 by Digital Marketing Depot
  This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with respect to digital analytics — and how major analytics vendors are faring in this key vertical.
• Facebook is now giving users the option to remove apps in bulk
  Apr 4, 2018 by Amy Gesenhues
  The new feature is another action Facebook is taking to safeguard user privacy.

From Around The Web:

• App Store shrank for first time in 2017 thanks to crackdowns on spam, clones and more, TechCrunch
• Hard Questions: Q&A with Mark Zuckerberg on Protecting People’s Information, Facebook Newsroom
• The death of the newsfeed, Benedict Evans

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.