MarTech Today: Aprimo adds Idea Lab, Barometric unveils snail mail attribution & ‘privacy by design’

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Aprimo adds collaborative idea creation to its suite of marketing planning tools
  Mar 20, 2018 by Barry Levine
  The platform now includes collaborative conceptualization, as well as workflow management, budgeting, asset creation and other pre-implementation tools.
• US Senators call for more Congressional involvement in wake of Facebook, Cambridge Analytica debacle
  Mar 20, 2018 by Robin Kurzer
  Senators Cantwell and Young said Facebook CEO Mark Zuckerberg should testify on Capitol Hill about where technology is headed.
• Barometric unveils its attribution service for snail mail
  Mar 20, 2018 by Barry Levine
  The measurement service matches street addresse to devices and monitors those devices’ online activity after the mailing.
• The 5 big disruptions to marketing in 2018
  Mar 20, 2018 by Digital Marketing Depot
  The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how brands function internally, as well as how they engage […]
• What is privacy by design? A deeper dive into this GDPR requirement
  Mar 20, 2018 by Robin Kurzer
  Experts agree that integrating privacy principles into the development phase makes sense for businesses and their customers.

From Marketing Land:

• Google expanding YouTube Director onsite video ad service to more than 170 cities
  Mar 20, 2018 by Amy Gesenhues
  Originally offered in only six cities when it launched last year, YouTube’s video ad creation service will now be available to many more businesses.
• Pinterest Shopping Ads now out of testing, available to hundreds of advertisers
  Mar 20, 2018 by Amy Gesenhues
  Launched last year, Pinterest’s Shopping Ads program began with a limited number of beta partners, including IKEA Canada, Lowe’s and Ulta Beauty.
  
• Google Play Instant lets app marketers offer game trials for free on Android devices
  Mar 19, 2018 by Amy Gesenhues
  Google also redesigned its Google Play Games app and added an ‘Arcade’ tab with game-related video trailers, news and YouTube videos.

From Around The Web:

• How one retailer is shifting to an AI-first mentality, Think with Google
• The complete guide to list segmentation, VerticalResponse

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.