MarTech Today: Assessing AI, Tobii Pro’s eye-tracking in VR & Stackla’s Co-Pilot for UGC

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Everyone says they offer AI. Here’s how to assess those claims.
  Jun 20, 2017 by Barry Levine
  It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires.
• Report: 14 marketing automation vendors profiled — updated for 2017
  Jun 20, 2017 by Digital Marketing Depot
  The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools […]
• Markerly offers white-labeled influencer network
  Jun 20, 2017 by Barry Levine
  The cloud-based “build-your-own-network” service can be populated with an agency’s or brand’s influencers, or Markerly can provide theirs.
• Tobii Pro now invisibly tracks users’ eyes in VR
  Jun 20, 2017 by Barry Levine
  The company has installed its tech inside HTC Vive headsets, so marketers and others can readily track attention paths.
• Stackla adds a Co-Pilot to recommend which user content should be published
  Jun 20, 2017 by Barry Levine
  The machine learning-based tool also suggests the best audience segments for engagement with that content.
• The new marketing mandate: Learn fast
  Jun 20, 2017 by Justin Dunham
  Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin Dunham explains how.

From Marketing Land:

• Questions are the center of great websites
  Jun 20, 2017 by Brian Massey
  When you’re optimizing a campaign or website, it’s easy to become fixated on having all the answers. But columnist Brian Massey explains how generating questions can lead you to success.

From Around The Web:

• 4 Ways to Use Visual Hierarchy to Improve UX and Boost Conversions, ConversionXL
• How to Improve Your WordPress Site Speed, CopyPressed
• Unmetric Introduces AI-Powered “Xia” to Provide Marketers with Actionable Insights from Branded Content Performance, PR Web
• Evolution of chatbots: Don’t fall off the bandwagon, Mobile Marketer
• Marketing Automation: Snake Oil or the Greatest Thing Since Sliced Bread?, CMS Wire
• Will The Last App Advertiser Please Turn Off The Lights?, AdExchanger

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.