MarTech Today: Attribution for understanding, content for personalization & Apple will praise GDPR

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Better together — Using attribution approaches for understanding, not for credit
  Oct 24, 2018 by John Steinert
  Don’t get locked into attribution concepts that hurt, rather than help, your efforts to achieve business goals.
• How marketers can produce content that keeps up with the pace of personalization
  Oct 24, 2018 by Robin Kurzer
  An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here’s how you can ease the burden.

From Marketing Land:

• Google lets users delete search data & control ad settings from Google Search page
  Oct 24, 2018 by Amy Gesenhues
  Users no longer have to go to their Google Account page to access privacy controls.
  
• Report: Apple expected to say GDPR a model for US privacy regulation
  Oct 24, 2018 by Greg Sterling
  CEO Tim Cook is the keynote speaker at the ICDPPC conference in Brussels.
• Here’s a sneak peek at the SMX West 2019 agenda
  Oct 23, 2018 by Chris Sherman
  I just met with the Search Engine Land editors to build out the agenda for SMX® West 2019 and I have to say, I think you’re going to love it. We reviewed more than 100 pitches from passionate search marketers like you and hand-crafted an agenda that delivers cutting-edge, actionable SEO and SEM tactics.

From Around The Web:

• 6 Ways Businesses Are Using Augmented and Virtual Reality Today, CMS Wire
• 8 Ways to Increase Conversions from Mobile Users, Practical Ecommerce
• My Simple Secret for Maintaining a Healthy Database, Marketo
• AT&T: 5G network launches in ‘next few weeks’ for parts of 12 U.S. cities, VentureBeat

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.