MarTech Today: Automated Site Building, Cookies Crumbling & Data-Led Link Building

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Endurance International, New Owner of Constant Contact, Launches Automated Site- And App-Building Tool
  Dec 15, 2015 by Barry Levine
  Called Impress.ly, the new mobile-focused and cloud-based offering boosts the web hosting firm’s portfolio of marketing services for small businesses.
• AOL And Dailymotion Extend Programmatic Partnership
  Dec 15, 2015 by Ginny Marvin
  The expanded deal gives ONE by AOL advertisers direct access to all Dailymotion Exchange inventory and targeting capabilities.
• How The Cookies Crumble In A Mobile-First World
  Dec 15, 2015 by Mike Sands
  Columnist Mike Sands believes if marketers want to get ahead in today’s mobile, hyperconnected world, they need to move past outdated technologies like cookies and tags.
• Marketing Platform Connexity (Formerly Shopzilla) Adds Data Services Simmons Research & Hitwise To Its Platform
  Dec 14, 2015 by Barry Levine
  Moving beyond its former life in comparison shopping, Connexity is on a buying and integration spree to become a data-driven marketing engine.
• State Of E-Commerce Benchmark Report
  Dec 15, 2015 by Digital Marketing Depot
  Yotpo’s e-commerce benchmark report features the most recent and relevant data from more than 65 million orders across more than 120,000 e-commerce stores. Use this benchmark to answer the following questions about your business: How do my marketing and sales results stack up? How can I improve my marketing across channels and devices? Am I getting the […]
  
• 10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist
  Dec 15, 2015 by Josh Dreller
  You may consider yourself a paid search marketer, but columnist Josh Dreller explains why “data scientist” may well be a fitting label.
  
• Data-Led Link Building: Audience Segmentation & Analysis
  Dec 15, 2015 by Chris Liversidge
  Columnist Chris Liversidge explains how to use data to determine where and how to focus link-building efforts.
  
• Wanted: Session Ideas For SMX London 2016
  Dec 15, 2015 by Chris Sherman
  We want your input to help us plan our upcoming SMX London 2016 conference, which will be taking place May 18–19, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, […]
  

From Around The Web:

• Apple buys former chip fab in North San Jose, www.bizjournals.com
• Thoughts on IBM’s New Design Thinking Approach, www.cmswire.com
• Cyber Weekend Ecommerce Surge Slows Carrier Networks, multichannelmerchant.com
• Periscope for eCommerce: Ready, Set, Broadcast, www.goinflow.com
• AerServ Becomes the First Mobile Video Supply Side Platform (SSP) to Partner With Neustar, www.marketwired.com
• Cision Agrees to Acquire PR Newswire, www.cision.com
• Rocket Fuel, Glenfiddich, and Resolute Digital Partner Announce First Programmatic TV Buy, investor.rocketfuel.com
• Rubicon Project Beta Testing Header Bidding For Mobile Apps, adexchanger.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.