MarTech Today: Beacons explained, a marketing checklist & predictions for data/analytics in 2017

Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• MarTech Landscape: What is a beacon?
  Jan 3, 2017 by Barry Levine
  The location-based devices have made a beachfront in physical stores, but the pending question is whether consumers are ready for them.
• Is your marketing team effective? A 5-question test
  Jan 3, 2017 by Justin Dunham
  In an increasingly complicated martech world, it’s easy to feel overwhelmed. Columnist Justin Dunham offers a handy checklist to help you determine whether you’re running the ultimate marketing machine.

From Marketing Land:

• Start your SEO and SEM campaigns off fresh with tactics that work
  Jan 3, 2017 by Marketing Land
  Here’s to a great 2017 full of learning and growing your SEO and SEM success! View ticket options and rates here. We look forward to seeing you at SMX West, March 21–23 in San Jose!
• Digital analytics industry veteran roundup: What’s in store for 2017
  Jan 3, 2017 by David Booth
  What can we expect to see in the world of data and analytics in the coming year? Columnist David Booth asks industry partners, colleagues and competitors to weigh in with their predictions.
  

From Around The Web:

• Lukas Oldenburg’s Most Impactful Products of 2016, www.webanalyticsworld.net
• Algorithm-Driven Design: How Artificial Intelligence Is Changing Design, www.smashingmagazine.com
• A great UDRP decision for owners of short domain names, domainnamewire.com
• 3 Truths About Creativity in the Age of AI, www.adweek.com
• CMO’s Guide to Chatbots, adage.com
• Start 2017 with the world’s most famous chief marketing technologist, chiefmartec.com
• Taking Ad Tech Beyond Media And Making It Truly Sticky, adexchanger.com
• Why you will hire a chief machine intelligence officer in 2017, venturebeat.com
• 3 Best Practices for Creating Engaging VR Content, www.thinkwithgoogle.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.