• MarTech Today
  • Sections
    • Advertising
    • Marketing
    • Content
    • Social
    • Commerce
    • Sales
    • Analytics
    • Management
    • All
    • Home
  • Follow Us
    • Subscribe to Our Feed! Check out our newsletters! Join our LinkedIn Group
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Social
  • Sales
  • Analytics
  • Mgmt
  • More
  • Events
    • Subscribe to Our Feed! Check out our newsletters! Join our LinkedIn Group
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today

GDPR

Now with even more misconceptions!

Facebook & CA

What we know, what they knew, where we are now

Events

Attend the MarTech conference

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • All
  • Events
  • Home
MarTech Today Newsletter

Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today.


MarTech Today: Bitly’s Channel Tool, No “Emergency Stop” for Social & Prepping For Penguin Update

Barry Levine on November 18, 2015 at 9:00 am
  • More
martech today logo

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Bitly Launches Tool For Channelizing Its Short Links
    Nov 17, 2015 by Barry Levine
    Called Bitly Campaigns, it allows marketers to create and track links across multiple channels, instead of makeshift tracking in Excel.
  • Mobile Marketer Ubimo Adds Politics As A Data Layer For Ad Targeting
    Nov 17, 2015 by Barry Levine
    Tel Aviv-based firm sees the political character of a precinct as being useful targeting info for a marketing, as well as a political, campaign.
  • Most Social Media Management Tools Still Lack “Emergency Stop” Button For Times Of Tragedy
    Nov 17, 2015 by Martin Beck
    All agree that brands should stop promotional messages in the immediate aftermath of tragic events, but most management dashboards don’t have a simple way to pause posting.
  • Here’s How Marketing Tech Is Different This Holiday Season
    Nov 16, 2015 by Barry Levine
    Three marketers tell us what new trends and tools they’re seeing in actual use this year, compared to last.
  • How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016
    Nov 17, 2015 by Erin Everhart
    The next Penguin update is coming soon, according to a Google spokesperson. Columnist Erin Everhart outlines what you can do to prepare.
  • Use Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO
    Nov 17, 2015 by Chris Liversidge
    Columnist Chris Liversidge explains how you can use the Search Analytics API to glean insights from your search query data in Google Search Console.
  • Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In
    Nov 17, 2015 by Ginny Marvin
    Yahoo’s foray back into search advertising faces a mountain of challenges, from volume to functionality. Industry executives share their thoughts on Gemini’s trials, promise and future.

From Around The Web:

  • Satya Nadella Delivers Microsoft State of Security Address, techcrunch.com
  • 5 Tools for Display Ad Creation and Distribution, streetfightmag.com
  • .pro now open to all, domainincite.com
  • 4 ways e-retailers can use holiday data to boost sales year-round, www.internetretailer.com
  • 5 Ecommerce Trends That Will Be Game Changers in 2016, multichannelmerchant.com
  • Fraud rates on online transactions seen up during holidays: study, www.reuters.com
  • Verve Hires Two Industry Experts, www.prnewswire.com
  • Amobee Brand Intelligence Technology Expands Globally, www.marketwired.com
  • Ensighten Launches Tag Management and Optimization Solution for Mobile Apps, www.ensighten.com
  • A Marketer’s Guide To Ad Tech Consultants, adexchanger.com
  • What The AI Arms Race Means For Creative Technology, techcrunch.com
  • Yesterday: GIFs are great! But actually making them kinda sucks, staff.tumblr.com
  • Ericsson sees video driving tenfold rise in mobile data by 2021, www.reuters.com
  • Five tips for producing video content in-house, econsultancy.com


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Popular Stories

GDPR: A 10-step action plan
How Machine Learning Works, As Explained By Google
What does artificial intelligence mean for marketing agencies?
Scott Brinker unveils his most populous Marketing Technology Landscape yet

Related Topics

Channel: MarTech Today Newsletter

We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

Oct 1-3, 2018: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Go-to-Guide for Growing Your Agency
  • What is Ad Effectiveness and How Does It Help Your Business?
  • The Growth Marketer’s Guide to Email Metrics
  • Evolve Now To Personalization 2.0: Individualization
  • How Mature Is Your Omni-Channel Marketing Strategy? The Iterable Readiness Assessment
See More Whitepapers

Webinars

  • Unifying Your Search and Social Ad Strategies
  • Customer Data Strategies & Identity Resolution: Best Practices
  • Omnichannel Personalization at Scale: How leading brands drive sales across channels
See More Webinars
MarTech Guide to Understanding GDPR
Sign up for our daily newsletter
Martech Today
Download the Martech Today app on iTunes Download the Martech Today App on Google Play

Follow Us

© 2018 Third Door Media, Inc. All rights reserved.