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MarTech Today: Bizible’s self-service custom attribution, when anonymous web browsing isn’t & robots as gatekeepers

Barry Levine on February 1, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Bizible launches first self-service custom attribution for B2B
Jan 31, 2017 by Barry Levine
The new service also offers machine learning-generated recommendations.
Study: Your anonymous web browsing isn’t as anonymous as you think
Jan 31, 2017 by Barry Levine
A new paper from Princeton and Stanford researchers says their model works up to 70 percent of the time, using only anonymous browsing histories.
Robots are the gatekeepers to your customers
Jan 31, 2017 by Justin Dunham
Effective digital marketing means not just appealing to users, but working with software and algorithms as well. Columnist Justin Dunham explains how you can use this new reality to your advantage.

From Marketing Land:

Snapchat launches new Facebook-inspired ad technology platform
Jan 31, 2017 by Tamar Weinberg
Snapchat has launched a bigger and better advertising platform that aims to grow revenues.
Facebook opens its ad network’s video ads to independent viewability checks
Jan 31, 2017 by Tim Peterson
Advertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook’s own 50% in view standard.
Tech firms join forces to push back on Trump immigration ban
Jan 31, 2017 by Greg Sterling
More than 25 tech companies potentially involved in the action.

From Around The Web:

mParticle Partners with comScore to Simplify Mobile Measurement for App Publishers, mParticle Blog
Return Path Acquires Email Data Company ThreatWave, Return Path
Google open-sources Chrome for iOS, Venture Beat
Introducing the Mobile-Friendly Test API, Official Google Webmaster Central Blog
The ultimate mobile page speed infographic, Inside AdSense
How Your Corporate Identity Affects Your Hiring Pool, Epicosity
Facebook’s Parse developer platform is shutting down today, TechCrunch
Snapchat now lets you make QR Snapcodes that open websites, TechCrunch

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.