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MarTech Today: A blockchain ad network that pays users, Adelphic adds DOOH & being SMART with your martech

Barry Levine on October 11, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

This startup used blockchain to raise $15 million for a blockchain-based ad network that pays users
Oct 10, 2017 by Barry Levine
AirFox is also developing the same platform as a way to automate microloans.
LinkedIn connects sales, marketing tools for B2B advertisers to target leads, accounts
Oct 10, 2017 by Tim Peterson
LinkedIn is updating its Sales Navigator tool so that sales teams can target ads to their contacts and companies.
Adelphic adds digital-out-of-home to its repertoire
Oct 10, 2017 by Barry Levine
Once known for mobile ads, the DSP is now making outdoor displays just another channel for campaigns.
Here’s how Marketo sees its new ContentAI
Oct 10, 2017 by Barry Levine
VP Matt Zilli points to many more attributes for targeting, and a clearer picture for marketers about what kind of content works for specific segments.
Being SMART with your martech: Balancing product inputs and performance outputs
Oct 10, 2017 by Andy Betts
Don’t just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance and make martech decisions that prioritize ROI.

From Marketing Land:

Snapchat’s Context Cards turn Snaps into location-based search queries
Oct 10, 2017 by Tim Peterson
For venues tagged in Snaps, people will be able to view the address on a map, book a reservation and hail a Lyft ride.
What email marketers should know about iOS 11
Oct 10, 2017 by Kyle Henderick
Just a few weeks after the official release of Apple’s iOS 11, columnist Kyle Henderick discusses how marketers should respond to changes the new mobile operating system brings to the Mail app.
Apple’s anti-tracking tool restricts Facebook’s ability to follow people around the web
Oct 9, 2017 by Tim Peterson
If a person has not visited Facebook’s site within 24 hours, Apple’s Intelligent Tracking Prevention disables Facebook’s Social Plugins, which it uses to track people’s browsing.

From Around The Web:

Dell outlines IoT strategy, plans to spend $1 billion on R&D over three years, ZD Net
Dow Jones said that Google was buying Apple, and the bots bought it, TechCrunch
New patent-holder grabs Nokia patents, sues Apple iPhone, Ars Technica
Flipboard launches self-service publisher program, embracing mobile standards and promoting the best of the mobile web, Upbeatpr
Medium now lets anyone publish behind its paywall, TechCrunch
The Tenuous Future of AdTech Middlemen, AdAge
Apple’s Face ID is probably going to cause the death of privacy but we won’t mind, The Next Web
Siri’s forgetfulness gives Alexa and Google Assistant a key advantage, VentureBeat
Yandex introduces Alice, an Alexa-like assistant that speaks Russian, TechCrunch

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.