• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: Blockchain-based identity, the impact of GDPR on martech & programmatic’s future

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: How blockchain-based identity could change digital marketing May 15, 2017 by Barry Levine The MetaMask plug-in turns Chrome into a blockchain browser, offering a glimpse of how a new kind […]

Barry Levine on May 16, 2017 at 9:00 am
  • More

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • How blockchain-based identity could change digital marketing
    May 15, 2017 by Barry Levine
    The MetaMask plug-in turns Chrome into a blockchain browser, offering a glimpse of how a new kind of consumer identity and e-commerce might work.
  • GDPR: Publishers and martech will rely on each other
    May 15, 2017 by Todd Ruback
    The General Data Protection Regulation (GDPR) goes into effect next year, and the impact on the martech industry will be significant. Columnist Todd Ruback explains how it’s already changing the dynamic between publishers and martech vendors.

From Marketing Land:

  • Let’s get visual: Shopping from within images
    May 12, 2017 by Christi Olson
    Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users.
  • What can legacy media teach us about programmatic’s future?
    May 12, 2017 by Chuck Moran
    Digital technologies revolutionized the way we consume media, but columnist Chuck Moran wonders if there are some elements of old media (print, TV) that advertisers might take back if we could.
  • The future of B2B marketing: ABM and AI
    May 12, 2017 by Peter Isaacson
    Columnist Peter Isaacson believes Account-Based Marketing and artificial intelligence hold big promise for bringing B2B marketers closer to delivering personal, one-to-one customer experiences.
  • VoiceLabs launches audio ads for Alexa skills
    May 12, 2017 by Greg Sterling
    Company is seeing a lot of advertiser demand from CPG companies, says CEO.
  • Canonical tags are easy, right? What’s the worst that could happen?
    May 12, 2017 by Patrick Stox
    Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation.

From Around The Web:

  • 15+ Static Site Generators to Complement Your Headless CMS, CMS Wire
  • Fluid Responsive Typography With CSS Poly Fluid Sizing, mashing Magazine
  • How to Conduct Quick & Thorough Page Speed Audits, Search Engine Journal
  • How to design for the user…and the bot, VentureBeat
  • InfiniteWP vs ManageWP: Which is the Better WordPress Management Tool?, WPExplorer
  • Cloud-Based Wake Word Verification Improves “Alexa” Wake Word Accuracy on Your AVS Products, developer.amazon.com
  • FTC and Federal, State and International Partners Announce Major Crackdown on Tech Support Scams, FTC
  • How Good Are Marketers at Personalizing Their Email, Mobile & Web Marketing?, MarketingProfs
  • 5 Ways to Ensure Your Martech Platform Delivers Optimal ROI, MarTech Advisor
  • Exploring the Disconnect Between Marketing Speed and IT Operations as Brands Speed MarTech Investment, MarTech Advisor
  • Facebook’s new research tool is designed to create a truly conversational AI, The Verge
  • Should Chatbots Be a Part of Your Marketing Strategy?, Duct Tape Marketing
  • Walk before you run: Marketers must get the basics right before they turn to AI, Econsultancy
  • What businesses are failing to see about AI, VentureBeat
  • Google is beefing up its web app review process to prevent another phishing attack, The Verge
  • 12 Online Tools to Produce Video Content, Practical Ecommerce


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.

Processing...Please wait.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Gartner Magic Quadrant for Digital Experience Platforms
  • Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide
  • The Complete Guide to Web Core Vitals
  • The New Era of Automation in SEO
  • Nielsen Annual Marketing Report: Era of Adaptation
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

On-Demand Free Training

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.