MarTech Today: Blockchain’s tricks and treats, Snapchat’s pixel-tracking & Google’s webmaster trends analyst

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• The Blockchain Economic Forum offers the technology’s tricks and treats
  Nov 1, 2017 by Barry Levine
  The New York City event showcases the best advantages and the worst hype of this promising emerging platform.
• Openprise becomes GDPR-compliant
  Nov 1, 2017 by Barry Levine
  The data orchestration platform adds tools to determine country origin and prevent the accidental release of data to third-party providers.
• Lessons from the front lines: How Dun & Bradstreet’s CMO cultivated an account-based approach
  Nov 1, 2017 by Jared Dodson
  Contributor Jared Dodson sits down with CMO Rishi Dave to talk about the challenges and opportunities of Account-Based Marketing and where he sees ABM going.

From Marketing Land:

• Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads
  Nov 1, 2017 by Tim Peterson
  Initially, Snapchat’s tag can only be used to measure conversions, but eventually, brands will be able to use it to retarget site visitors and create lookalike audiences.
• ‘Ask Me Anything’ with Google’s Gary Illyes at SMX East
  Nov 1, 2017 by Eric Enge
  Have questions about Google’s stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge’s recap of this informative session at Search Engine Land’s recent conference.
  

From Around The Web:

• Microsoft rolls out LinkedIn integrations in Outlook.com, TechCrunch
• Voice Search Optimization 101: What Marketers Need to Know, CMS Wire
• Why Revenue Teams Need to Go All-in on Technology, Marketo

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.