MarTech Today: BlueVenn reimagines itself for GDPR, blockchain terms for marketers & AI for app marketing

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• To comply with GDPR, BlueVenn is having to reimagine itself
  Jan 8, 2018 by Barry Levine
  The UK-based firm is figuring out how consumer-facing companies in the EU will comply, although it isn’t consumer-facing, and soon, it won’t be in the EU.
• CMOs at the Wheel — How are today’s CMOs driving growth in the digital disruption age?
  Jan 8, 2018 by Digital Marketing Depot
  For this e-book from MarTech Today, contributors Erica Seidel and Nadine Dietz interviewed 11 CMOs from companies such as Belkin, GE Healthcare, Hilton, Oracle, GrubHub and more, with a simple goal: to showcase how leading chief marketing officers approach the critical tasks of team organization and talent development, all while facing digital disruption and demands […]
• Marketers, here are some blockchain terms you might want to know
  Jan 8, 2018 by Barry Levine
  This emerging ecosystem — which is developing unique applications for marketing, ads and search — comes with its own lingo.
• How AI and CLV help app marketers drive business growth
  Jan 8, 2018 by Brian Solis
  Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences.

From Marketing Land:

• Holiday Retail Search Strategies: What worked, what didn’t in 2017
  Jan 8, 2018 by Digital Marketing Depot
  Join our panel of experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off.
• How Facebook’s video ads’ watch time compares across formats
  Jan 5, 2018 by Tim Peterson
  The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook.

From Around The Web:

• 4 Marketing Automation Trends to Watch in 2018, CMS Wire

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.