MarTech Today: Bond’s handwritten notes with variables, preparing for GDPR & what’s next for technical SEO

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Bond now offers self-service handwritten notes with variables
  Jan 19, 2018 by Barry Levine
  Previously, the automated handwritten note service only allowed the personalization of each note for managed enterprise accounts.
• The MarTech Minute: FileCloud announces ServerSync and executives on the move
  Jan 19, 2018 by Robin Kurzer
  The MarTech week in review: news and announcements in marketing technology this week that you might have missed.
• Preparing for GDPR: How to signal your intent to comply
  Jan 19, 2018 by Robin Kurzer
  Self-certification with Privacy Shield is just one way that companies can show that they intend to comply with the sweeping legislation.
• Incorporating a chatbot? How to put the customer first
  Jan 19, 2018 by Jay Baer
  Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you’re putting the customer first.
• For Reduxio’s CMO, diversity is key to building a winning marketing organization
  Jan 19, 2018 by Amy Gesenhues
  Mike Grandinetti says companies need people with multiple perspectives and experiences to get a holistic view of what’s really happening in the world.

From Marketing Land:

• What’s next for technical SEO?
  Jan 19, 2018 by Patrick Stox
  As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO.
  
• The technology behind AI in PPC
  Jan 18, 2018 by Frederick Vallaeys
  Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years and what’s next for AI in paid search.
• Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work
  Jan 18, 2018 by Andrew Shotland
  Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup. But columnist Andrew Shotland points out that many sites are still violating these guidelines.

From Around The Web:

• Amazon brings voice control to its Alexa app for Android, with iOS coming soon, TechCrunch
• Apple overhauls App Store web interface with new iOS-like design, 9to5Mac
• GDPR Penalties FAQ: How Bad Will They Be?, CMS Wire

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.